Emoji Marketing

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Source: alamy.com

Everyone sends and receives emojis. Some make sense and some don’t, even then we love to use emojis in our everyday life. Now there’s been a lot of studies on how emojis affect our business and user interaction. Let's look at the story of emojis from the beginning.

Origin of Emoji?

The origin of emoji dates back to 1997 Japan then known as emoticons. It was a basic text-based version but now emojis are Unicode, taking inspiration from pictograms. It became popular worldwide after being included in several mobile brands. Nowadays, each and everyone uses emojis to convey a message with emotions or to literally have fun with it.

What made Emojis the New Marketing Tool?

Online advertising agency Wordstream says, ‘using emojis can increase the social engagement of a post’.

Wordstream: — 

Now every social media has an emoji to react to a post or comment. A heart button to say that you love the post, a thumbs up for liking the post or upvoting and many more.

As we say, a picture is worth a million words, an emoji delivers emotion or message clearly and faster.

How can a Brand use Emojis to increase its reach on social media?

Entrepreneur, blogger and marketer Neil Patel is an expert in social media marketing and engagement.

In his , he describes “how to Use Emoticons to Significantly Increase Your Conversions”. He discusses, ‘how more and more brands are using emojis in their social media handles’. He talks about a research paper from 2008 on a typographic facial expression like a smiling emoji that is effective in improving enjoyment, personal interaction, and perceived information richness of one’s messages.

Recent research has also found that a smiley face online is equivalent to looking at a smiling face in real life.

Using emojis indeed makes the brand more human and people feel more connected to the brand that uses emojis.

According to ,

Around 25.4% of tweets with emojis get more engagement and 57% of Facebook posts get more likes while 33% get shares and comments if they have emojis.

According to EmojiPedia: -

There is a total of 3019 emojis in Unicode standard.

Nearly a billion emojis are sent every day on Facebook.

The top 10 most popular emojis are –

😂 Face With Tears of Joy

❤️ Red Heart

😍 Smiling Face With Heart-Eyes,

🤣Rolling on the Floor Laughing

😊 Smiling Face With Smiling Eyes

🙏Folded Hands, Two Hearts,

😭 Loudly Crying Face

😘 Face Blowing a Kiss

👍 Thumbs Up

🔥 Fire

How to use Emojis Professionally for Marketing

We need to follow five main rules to use emojis effectively to market our product.

1. To decide whether to use emojis for your brand

2. Not to overuse emojis

3. Understand the actual meanings of emojis you use

4. Avoiding confusing combination of emojis

5. Picking a few emojis to relate to your brand

Conclusion

Using emojis in marketing strategy helps in increasing engagement and improving the reach of the post. One must first make sure that it suits the tone of your brand and understanding the actual meaning of every emojis is a must before you post it.

Understanding the audience is a crucial part of using emojis. The age, social background, geographical location, etc., count when you use emojis. The choice of emojis and the right audience can help your brand succeed in the future.

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